YouTube when they need help making purchase

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More specifically, nearly 70% of YouTube users watch videos on decisions. If the goal of your marketing efforts is to increase leads and sales, then making YouTube videos is an excellent way to achieve that. 3. YouTube offers the chance to visually show people your business On YouTube, you have the ability to promote your business and communicate with your audience using both video and audio. With business videos, you can show off different product features, capture your team in action, share behind-the-scenes footage, express your enthusiasm for knowledge, and so much more.


In fact, including people in your video can help build Mobile Phone Number Library more trust with your audience. Trust is key to creating loyal followers and turning viewers into customers, leading to more revenue for your business. YouTube cons 1. YouTube has a lot of competition While you do have the potential to reach thousands — and even millions — of people with your YouTube videos, you’re not the only business trying to do this. Buffer reports that over 60% of businesses use YouTube for video content. In just one example, a search for “tips for lawn care” on YouTube results in several established videos with view counts ranging from 90,000 to over four million.




A YouTube search for lawn care tips While not impossible, it can be very difficult to break into the top YouTube results when so many popular videos already take up space. 2. Videos take time to create Video production isn’t easy. You have to research your topic, write a script or outline, coordinate the video shoot, edit your videos, and optimize them for YouTube SEO before they go live on the platform. If you already have a lot of responsibilities, video production can add a lot to your plate. Outsourcing your videos may be an option, but it does require an additional investment.