A lead magnet is an offer or an incentive

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Freemiums and free trials Offering a freemium plan is a customer acquisition method that gives access to a product or service for free without a time limit. A free trial is also a customer acquisition method, but it provides a free product for a limited time only. Often, a freemium or a free trial is combined with email marketing

. This way, you get to both nurture the acquired leads, qualify them, and select those ready to become buying customers.  Host an online event Another great opportunity to philippines photo editor capture high-quality leads is a webinar, a conference, or any other type of online event. During this event, you can introduce a potential customer to your product and showcase its main features.



A common mistake many brands make is using an online event for product promotion only. But you already know that to attract leads, you need to give something valuable in return, and they will hardly benefit from promotional content if they have never used your product. Here are a few ideas of what you can offer: customized content via email access to on-demand videos.