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Additionally, when using online marketing, we can track statistics on consumer responses to advertising, which cannot be measured in traditional marketing. Digital Marketing Channels The effectiveness of digital marketing is due to multi-dimensional activities at all levels. Below we explain its main channels, including SEO, content marketing, digital display advertising, email marketing, web analytics, marketing automation, pay-per-click and social media marketing.

Search engine optimization is used to position a website in organic results C Level Contact List based on keywords. In addition to having a direct impact on increasing organic traffic to your website, it can also impact conversions. Content marketing is the foundation of digital marketing. The goal is to build relationships with customers by publishing valuable content and position the company as an expert in a specific field of activity. Activities in the field of content marketing include running a blog, optimizing articles for SEO, creating ebooks, organizing webinars and podcasts. Digital display advertising is any type of visual advertising that reaches consumers.



They take the form of videos, animations, text or logos. Display advertising may have image, sales or target group engagement purposes, depending on the billing form selected. This could be the number of views, completed transactions, or number of redirects to the website. Email marketing uses email to promote a company's services or products. The basis of an email marketing campaign is sending a mass message to previous or potential future customers With email tools.