And pain points of consumers.

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At the end of the year, JD.com and Taotian successively announced the launch of a "return-only service" - that is, if you purchase defective products online, you can directly apply for a refund-only service, no longer requiring door-to-door express delivery to collect returns. This news immediately attracted attention and comments from all walks of life. The e-commerce platform launched "Refund Only". Firstly, it can quickly respond to consumers' refund needs, especially when merchants have bad behavior records, which can increase consumers' trust in the platform. Secondly, it is a big data technology development




empowerment platform. Conduct a more accurate assessment of merchant behavior. By mining and analyzing merchant historical data, the platform can more effectively identify merchants with poor service quality and provide consumers with more timely and effective after-sales protection. From this point of view, "refund only is A guarantee for shopping by highly Rich People Phone Number List price-sensitive consumers gives consumers a balance between low price and quality. Therefore, only products and services that truly benefit consumer needs can be retained in the market. In this era of rapid change, whoever can more accurately understand consumer needs, respond more flexibly to market changes, and return to the essence of business more firmly will be able to stand out in the fierce





e-commerce competition. 3. The main theme of downward and outward traditional e-commerce. As one of the key markets for traditional e-commerce in the year, intra-city retail is one of the keys for JD.com and Taotian to seek growth downward. The "Instant Retail Industry Development Report" released by the Institute of International Trade and Economic Cooperation of the Ministry of Commerce in 2019 pointed out that the scale of the instant retail market reached 100 million yuan in 2018 and is expected to be doubled in 2018. According to estimates by the research team, the annual instant delivery order volume will exceed 100 billion and the scale of instant delivery will reach one trillion yuan. For this trillion-scale market, JD.com,